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b. By consistently promoting a single concise message to the
consumer across all media, a product or service is constantly
reinforced and enhanced. This 'one voice' consistency
helps the brand gain awareness & consideration, while
allowing consumers to begin the process of identifying with
the brand. When you consider the fact that consumers are
making split-second decisions regarding brand image, a 'one
voice' strategy is critical to success.
The
answer is 'b'. However, although we have tried for years
to break this habit, all of us sound remarkably the same.
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